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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06895_Field_TCUM T460.txt
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1996-04-10
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immediate ultimatum—that if rough play continued, he would
abolish the game by executive edict. The effect was the same
as that of the harrowing telegraph reports of Russell from the
Crimea, which created the image and role of Florence
Nightingale.
No less drastic was the effect of the press photo
coverage of the lives of the rich. “Conspicuous consumption”
owed less to the phrase of Veblen than to the press
photographer, who began to invade the entertainment spots of
the very rich. The sights of men ordering drinks from horseback
at the bars of clubs quickly caused a public revulsion that drove
the rich into the ways of timid mediocrity and obscurity in
America, which they have never abandoned. The photograph
made it quite unsafe to come out and play, for it betrayed such
blatant dimensions of power as to be self-defeating. On the